what is seo?
SEO is Search Engine Optimization, which means designing your website to get high organic (not paid) search engine results placement, or SERP. The best way to acheive high SERPs is to design your website, fresh from the ground up with the Clean Code Advantage. Also, SEO can be about making modifications to your existing website, which could have a noticeable impact on your site's user experience and performance in organic SERP. That's what SEO means to your web marketing strategy.
What We Do
We get our clients top Google rank because we do SEO web design "by the book". That's easily done,
Google tells you how to do it with their "SEO Starter Guide".
This pdf tells you the absolute basics of how to design your website to "get found" by Google and how to outrank the competition in search results.
bop 35 seo web design studio's Clean Code Advantage, based on those principals, is "white-hat" SEO web design, and it works! (see screenshot of "nickswebworks.com" at right)
Organic SERP vs PPC
Organic search results (or SERP) are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include "pay per click" (ppc) advertising. According to the PEW research center, users avoid clicking results they know to be ads. Market research has proven organic SERP (Search Engine Results Placement) is trusted by over 75% of people who use search engines like Google, Yahoo and bing to get the relevant info they need. Anybody can buy "pay per click" (ppc) ads but organic SERP will most likely return the info you need to solve a problem, satisfy a desire or both because the content of your website is relevant to the search terms.
ppc is temporary - seo is forever!
bop 35 seo web design studio's brand of "on-page" seo, known as the Clean Code Advantage, has put our web design clients at or near the top of Google, Yahoo and bing organic search results. It's the solid foundation from which to build your search engine marketing strategy (SEM). The fact is that bop35 seo web design clients maintain their high ranking SERP in LOCAL search more than a YEAR LATER! It only makes sense to design your site right the first time and save yourself a considerable sum of ppc $$ down the road. Give your business the Clean Code Advantage and get found online TODAY. Every minute you're not in the top ten of search results is a potential business opportunity lost. What are you waiting for?
Content is King!
Tell your Story! The products and services that you provide are being sought after by folks using "keyword" searches to find you. Accurate descriptions and relevant content will result in "keywords" that Google, Yahoo and bing! use to calculate your website's relevance to the search terms, and provide you with the most qualified client or prospect.
The best SEO is real SEO
Let us help you write your story. More than just "keywords" and (meta) "tags", it's relevant content that will improve your Search Engine Results Placement (SERP, SRP or "page rank"). Search bots are more sophisticated than ever so even before you invest in expensive keyword algorithmic voodoo, make sure you have a strong web design foundation to build on first!
Get the Clean Code Advantage for Top Organic SERP
"Clean code's strategic advantage is simply Google prefers it and ranks your site higher!"
Ask for FREE seo web design consultation
Chrome Won't Get You Home!
The old Harley riders would look at the new guy's shiney motorcycle and wonder why he spent a lot of money on chrome but invested nothing in the motor or transmission! Sure enough, the bike breaks down out in the desert, far from anywhere and that's when he learned "Chrome Won't Get You Home!". Yes, you have a good looking web site, but if it's not built right, with Nicks Web Work's Clean Code Advantage from the ground up, you might as well be broke down out in the middle of nowhere because the search engines can't find you! And neither can your prospective customers and clients.
"Graphics also do nothing to help a site get discovered by search engines like Google or Yahoo.
Those sites troll the Internet for key words, as well as the frequency and quality of one site that links to another."
- intro to Google's SEO guide
The View From the Top
I have seen way too many small business and professional websites that looked great but didnt have the titles, tags or "content" (words, keywords, etc.) to be found by search engine robots and spiders ("searchbots"). It's 1984 all over again. The searchbots "read" your content, follow your backlinks and employ sophisticated methods that basically decide your page rank! That's why clean code and relevant content are a must for top SRP. So before you subscribe to "link farms" or employ keyword algorithmic voodoo (Adwords, ppc, etc.), your "on page" SEO is a major factor in organic search engine results placement (SERP).
I've even seen folks use "images" (.jpeg or .gif) for text blocks! They're usually filled with critical information (content) that a potential client or customer would want to know, but won't, because the problem is, search engine robots or spiders cant "read" a picture! The fonts look great in photoshop, but unless converted to text with Semantic HTML and then styled with CSS to look like your psd (photoshop file or other artwork), you're business is virtually invisible to the search engines, and even more so if you're in a crowded competitive field.
"Text embedded in a graphic, like the name of a shop in a photograph, cannot be seen by search engines.
And the old practice of embedding key words in white-on-white type will not increase a site's page ranking;
in fact it will do the opposite."
Why lose anymore potential business? We can turn those gifs and jpegs into Google friendly Semantic HTML+CSS Clean Code Advantage and get you to the top of search results so your business will benefit from the increased page views that other bop 35's seo web design studio clients enjoy!
The view from the top. Its better from here!
What You Can Do Now
Contact Nick's web works seo web design studio
NOW for your FREE initial consultation
and how you can get the Clean Code Advantage working for you right away!
Every minute that passes is another potential business opportunity lost!
SEO Tip #5-
If your business is local, make sure that the entire geographic area you serve is mentioned in text on the site. To increase the number of sites that link to yours, list your business in online trade directories, and mention it on various blogs.
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Improve Your Google Placement
Put the Clean Code Advantage to work for you today, and get the top organic SERP
our clients enjoy. Dont take our word for it. Read for yourself what our
clients have to say. We look forward to hearing the same from you!
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